Plana turns the messy WhatsApp-and-Google-Docs of group travel into one card that lives forever — and becomes the seed for the next group's trip.
Every group plans the same way: a WhatsApp thread, a Google Doc that nobody updates, a Splitwise that's always wrong, and a Polarsteps that gets opened twice. Then the trip happens — and a year later, no one can remember which restaurant they loved.
״Did we agree on Rhodes or Mykonos?״ The thread scrolls past the answer by the time you need it.
Who paid? Who still owes? Who's chasing? The organizer becomes a part-time accountant.
Photos scatter to camera rolls. Recommendations evaporate. The next group plans from scratch.
Plana is a single card that grows with the group — and stays with each member forever after.
The group votes on destinations, dates, and lodging. Plana's AI agent surfaces options, prices, and tradeoffs — no one has to be ״the planner.״
Live in productFlights and hotel are booked. Plana tracks payment across the group — who paid, who's pending, who's confirmed.
Live in productDuring the trip, the card becomes a companion: today's plan, the group's map, who has arrived, photos rolling in. No more WhatsApp scrolling for ״where do we meet?״
In designThe card transforms into a memory artifact: the map of everywhere the group went, the photo album, the budget, the notes — saved in each member's personal trip shelf for life.
In designBooking, TripAdvisor, and Airbnb sell you content from publishers. Plana surfaces real trips from real people, with the actual budget, the actual itinerary, the actual ״we did this and it worked.״ Forkable. Personalizable. Compounding.
Every trip in Plana was actually taken by a real group. The budget you see was paid. The restaurant was visited. The route was walked.
A user opens a friend's archived trip, taps ״I want to do this,״ and gets a head start: destination, dates template, itinerary, budget estimate. Group sign-up flows from there.
The more trips Plana hosts, the more inspiration is searchable. Unlike content marketplaces, Plana's value increases with usage — and the cost of acquiring the next trip is paid by the previous group's curiosity.
Four friends throw out destinations. The AI agent finds flights, hotels, and packages that fit the dates and budget. Members vote inside Plana — no parallel WhatsApp polls — and the winner is automatically the deal you book.
One screen tells you: which day of the trip you're on, what's next, who's arrived, where today's plans are on the map, and whose turn it is to take photos. No more ״when's dinner?״ in WhatsApp.
When the trip ends, the card transforms. The map of everywhere you went, the album from the whole group, the budget you actually spent, the notes the group wrote. It moves into your personal library — a permanent record of who you traveled with and what you did together.
A friend of a friend opens your Rhodes trip. They tap ״I want to do this.״ They get the destination, the budget estimate, the day-by-day itinerary, the recommended restaurants. They invite their own group. The flow that took your group three weeks to figure out — they start from your finish line.
Israeli outbound travel is the perfect wedge: 9M+ flights a year, dominated by friend groups in their 20s-40s who travel in packs of 4-8 and plan in WhatsApp. A high-trust, dense, mobile-first audience that already shares travel content socially.
The behavior we're betting on — groups taking the same trip a friend just did — is already happening. People text each other for itineraries. We're productizing the moment.
Hebrew-first is the moat: nobody else is building consumer travel apps for the Israeli market with this kind of native cultural depth (RTL, group dynamics, the WhatsApp-replacement framing).
Plana is pre-seed, founder-led, building a consumer travel network rooted in real trips. We're applying to your conference and would value the chance to share more.
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